Integrations / IndiaMART
IndiaMART to Zoho CRM automation
New IndiaMART enquiries become Zoho CRM leads automatically, assigned to the right salesperson, with no duplicates.
The problem
Why connect IndiaMART and Zoho CRM?
Your sales team works in Zoho CRM, but IndiaMART enquiries live somewhere else. Leads are typed in by hand, assigned late, and repeat buyers end up as duplicate records.
How it works
Step by step.
- 01
New enquiries are pulled from IndiaMART's lead API (paid seller plans) every few minutes.
- 02
Zoho CRM is searched by mobile number and email first, so a repeat buyer updates their existing record instead of creating a new one.
- 03
New buyers are created as Leads with Lead Source set to IndiaMART, and the product, quantity and message saved in fields you choose.
- 04
Leads are assigned by your rules, for example by product line or state, using Zoho's assignment rules or round-robin.
- 05
The assigned salesperson gets a Zoho task to reply, so the follow-up is on their list straight away.
Who it's for
Sales teams that already use Zoho CRM and get a steady flow of IndiaMART enquiries.
Typical setup time
3–4 working days
FAQ
Questions
Does it work with Zoho CRM's free edition?
Zoho limits API access on some editions. We check your edition on the call and tell you if anything needs to change before we start.
Can it add enquiries as Deals instead of Leads?
Yes. We map enquiries to whatever module and fields your team uses, including custom fields.
What happens to enquiries from existing customers?
They are matched to the existing contact or lead and added as a new note or task, so your salesperson sees the full history.
Want us to set it up? Book a free call.
30 minutes. Fixed quote after. No obligation.
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